MIA has currently release a music video called Born Free. Immediately it received controversy and odd reviews. It was banned from immediately from YouTube, as it was said to be far too graphic for users to view. The music video shows us examples of collective identity. After viewing the video we can see that there are two main types of collective identity. Ginger haired people and Soldiers. The ginger haired people In MIA’s video are being rounded up in a violent, threatening way. This portrays the these characters as weak and being vulnerability – they are all powerless against the life that is going on. During the mid way point of the video we see some rebellious ginger haired people throwing rocks and bricks against a bus, that's carrying more ginger haired people. The vehicle continues travelling through the town, almost as if the rebels attack goes unnoticed – once again showing their weakness against the soldiers.
The Soldiers in the video are represented as the most powerful characters. The soldiers clothes and actions are what emphasise this. They are extremely unnecessarily violent throughout the video. The soldiers are wearing an outfit that is suited for riot police. Geared with all black clothes. Thick black boots, bullet proof vests and helmets, also gloves. The main item they have that portrays their power is a gun. A gun emphasises their power as a gun itself is a very powerful weapon. All of the soldiers appear to be very big, tall and muscular and a strong physique. This is all part of their collective identity and tells the viewer who is in control.
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